Dear people who make internet comics:
When lettering your comics, please pay attention to the following helpful tips:
Have your balloon’s tail point at the source of your sound. If someone is talking out of their butt, sure, point the tail there – but otherwise if their mouth is doing the flapping, aim the tail there. If you’re sloppy about doing this, you will lose the creative possibilities of tails pointing elsewhere because your visual logic will not be consistent. You’ll also look like you’re lazy.
Don’t let balloons cross panels unless you have good reason to. If all of your balloons cross panels, your lettering will look less integrated into the artwork and more slapped on, which visually distorts your strip. You also, once again, lose the creative tool of having balloons or sound effects cross panels for emphasis.
You’re an artist — and lettering should be part of your art. Don’t crowd the page with walls-o-text and make sure you leave a proper amount of space when thumbnailing your strips to include the lettering in your design.
English reads from left to right, and keep this in mind when designing your panels and lettering so that you do not end up painted in corners when it comes to laying out your lines and balloons. Your strips already go visually top-left to bottom-right, so keep this in mind when drawing your scenes.
Peace and love, me.